The two walks checklist: Walk the venue twice and discover opportunities you won't find on a floorplan.

A site visit is more than a chance to confirm measurements and review floorplans. It's an opportunity to experience the event before it happens.

The first walk follows the attendee journey from arrival to departure. It focuses on the attendee experience, helping identify moments of uncertainty, understand traffic flow, and reveal where branding and wayfinding matter most.

The second walk shifts perspective. Instead of following the attendee journey, it focuses on opportunities to shape the experience. Blank walls become branding opportunities. Hallways become wayfinding moments. Gathering spaces become places for conversation, sponsorship, and memorable experiences.

The two walks checklist turns this simple framework into a practical tool you can use before every site visit. It helps you prepare before arriving, document observations during each walk, and leave with a clearer plan for designing the attendee experience.

Whether you're planning a sales kickoff, conference, user event, partner summit, or trade show, this checklist can help you see more, miss less, and make better design decisions.